
1. Introduce/Promote Your Brand in Japanese Markets
DETAILS
DETAILS
Step 1 – Brand intake & objectives
Once you join as a Participant, Sponsor, or both, the Bustr team holds a short intake to understand your brand, products, and goals for Tokyo Game Show and Japan (awareness, B2B leads, testing, etc.).
Step 2 – Ad material preparation
You provide logos, key visuals, trailers, and product descriptions. The team adapts these assets for campaign use—sizing for TGS displays, digital formats for Bustr platforms, and any simple localization or context needed for Japanese audiences, where applicable.Bustr-In-Japan-Campaign-Participant-or-Sponsor-Packages.pdf
Step 3 – Placement across campaign touchpoints
Your brand is then positioned across the relevant touchpoints, depending on your role:
– As a Participant: on‑site booth materials, distributed product packaging or inserts, and in‑person talking points.
– As a Sponsor: Bustr in Japan posts, press mentions, multimedia ads, and event‑related collateral.
Step 4 – Live brand exposure at TGS
During Tokyo Game Show, your brand benefits from continuous visibility: on the show floor via exhibition activity, and online / in media via the Bustr in Japan campaign outputs.
2. Distribute/Sell your products and services at Tokyo Game Show
DETAILS
DETAILS
Step 1 – Logistics & product planning
Before the event, the team confirms what you will showcase (games, merch, services, prototypes), quantities, and any special handling instructions. Shipping timelines and warehouse arrangements are aligned so items arrive and are stored correctly in Japan.
Step 2 – On‑site set‑up with concierge support
Your products and materials are brought from storage to the booth or designated distribution areas. A campaign agent or concierge supports layout, display, and basic attendee engagement, making sure your offer is presented clearly and professionally.
Step 3 – Product tracking during the event
Throughout the 5‑day event, product and material distribution is tracked—how many units go out, where they are placed, and any notable attendee interactions or B2B interest. This tracking forms part of the performance data you receive later.
Step 4 – Practical support for exhibitors
Participants may receive up to 10 exhibitor passes for the full event under agreed terms, ensuring team members are able to access the floor, meet partners, and coordinate with the concierge to manage activity.
3. Access Japanese business contact lists and follow‑up support
DETAILS
DETAILS
Step 1 – Curated contact list creation
During and surrounding Tokyo Game Show, Bustr builds and refines a contact list of Japanese businesses relevant to the campaign: distributors, manufacturers, and other industry stakeholders.
Step 2 – Stakeholder mapping to your goals
Your objectives (e.g., distribution for a mobile game, manufacturing for merch, publishing support) are matched to segments of that contact list so you receive relevant leads rather than a generic directory.
Step 3 – Delivery of contact access
After the campaign activities, your access to these contacts is formalized—either through a shared list, controlled introductions, or both, depending on your engagement level and agreed terms.
Step 4 – Follow‑up agent support (up to 60 days)
For up to 60 days after the business venture, a follow‑up agent is available to help coordinate outreach, schedule meetings, and structure early conversations with Japanese counterparts, so leads can progress into real B2B opportunities.
4. Receive data and performance reports on products and ads
DETAILS
DETAILS
Step 1 – Defining what to measure
Ahead of the event, you and the team agree on what success looks like: number of samples distributed, sign‑ups, scans, business meetings, or content engagement on Bustr platforms.
Step 2 – Data collection during the campaign
Throughout Tokyo Game Show and related campaign activity, these metrics are tracked across on‑site distribution, digital channels, and B2B interactions, using simple, practical methods appropriate to the booth and materials.Bustr-In-Japan-Campaign-Participant-or-Sponsor-Packages.pdf
Step 3 – Compiling product/ad performance sheets
After the event, all collected data is processed into performance sheets for each distributed product or ad—showing volumes, engagement, and notable outcomes or leads generated.
Step 4 – Practical support for exhibitors
Participants may receive up to 10 exhibitor passes for the full event under agreed terms, ensuring team members are able to access the floor, meet partners, and coordinate with the concierge to manage activity.
REGISTRATION PROCEDURE
SIGN-UP
Complete our sign-up form to apply your company details, and stakeholder role (Participant/Sponsor/both); you’ll get an immediate confirmation and a a note that a orientation call follows
ORIENTATION
Our office schedules a short meeting with you to align goals, attendance, assets, shipping and pass needs; we then send a written participation outline and only issue the invoice after you approve the outline.
VERIFICATION
Once proof of payment is verified, your participation is secured and your acceptance of Bustr’s terms, conditions, and stakeholder policies is affirmed.
PREPARATION
Our office assigns you a liaison agent who, via a checklist, manages your participation. We provide milestone updates, and a pre‑event briefing to deliver finalized details of participation..
EXECUTION & FOLLOW-UP
We execute prepared participation details, then deliver performance reports, and curated contact lists within 60 days and offer follow‑up agent support to turn leads into meetings.
SIGN UP

SYNC Now
bustr IN JAPAN
Registration for STAKEHOLDERS is now open! (DeadLINE: AUG 16)
Please use the above form under ‘Sync Now’ to begin the registration process within our campaign.
Please ensure that you’ve reviewed our Stakeholder Guide and associated managerial terms and conditions before you sign up!
Inquiries can be made at contact@bustrmedia.com or to your relevant assigned agent’s email.
Persons who wish to engage in negotiations towards a unique partnership set-up for this campaign (outside of our given ‘Sponsor’ & ‘Participant’ framework) are encouraged to express interest in such through our form: Bustr In Japan (Stakeholder EOI) – Form
FREE PARTICIPATION
CALL FOR
CARIBBEAN-BASED INDIE GAMES
We’re on the hunt for fresh gaming content at any stage of production to develop for a opportunity to attend with us at the Tokyo Game Show!
If you’re a developer/studio with a vision, we want to hear from you.
Before we offer our services to you—for free—let’s connect and bring your ideas to life!
(PS: We are limited to applicants in this regard; application does not guarantee acceptance for this opportunity)
DOCUMENTS FOR REVIEW

1. Introduce/Promote Your Brand in Japanese Markets
1. Introduce/Promote Your Brand in Japanese Markets
Step 1 – Brand intake & objectives
Once you join as a Participant, Sponsor, or both, the Bustr team holds a short intake to understand your brand, products, and goals for Tokyo Game Show and Japan (awareness, B2B leads, testing, etc.).
Step 2 – Ad material preparation
You provide logos, key visuals, trailers, and product descriptions. The team adapts these assets for campaign use—sizing for TGS displays, digital formats for Bustr platforms, and any simple localization or context needed for Japanese audiences, where applicable.Bustr-In-Japan-Campaign-Participant-or-Sponsor-Packages.pdf
Step 3 – Placement across campaign touchpoints
Your brand is then positioned across the relevant touchpoints, depending on your role:
– As a Participant: on‑site booth materials, distributed product packaging or inserts, and in‑person talking points.
– As a Sponsor: Bustr in Japan posts, press mentions, multimedia ads, and event‑related collateral.
Step 4 – Live brand exposure at TGS
During Tokyo Game Show, your brand benefits from continuous visibility: on the show floor via exhibition activity, and online / in media via the Bustr in Japan campaign outputs.

2. Distribute/Sell your products and services at Tokyo Game Show
2. Distribute/Sell your products and services at Tokyo Game Show
Step 1 – Logistics & product planning
Before the event, the team confirms what you will showcase (games, merch, services, prototypes), quantities, and any special handling instructions. Shipping timelines and warehouse arrangements are aligned so items arrive and are stored correctly in Japan.
Step 2 – On‑site set‑up with concierge support
Your products and materials are brought from storage to the booth or designated distribution areas. A campaign agent or concierge supports layout, display, and basic attendee engagement, making sure your offer is presented clearly and professionally.
Step 3 – Product tracking during the event
Throughout the 5‑day event, product and material distribution is tracked—how many units go out, where they are placed, and any notable attendee interactions or B2B interest. This tracking forms part of the performance data you receive later.
Step 4 – Practical support for exhibitors
Participants may receive up to 10 exhibitor passes for the full event under agreed terms, ensuring team members are able to access the floor, meet partners, and coordinate with the concierge to manage activity.

3. Access Japanese business contact lists and follow‑up support
3. Access Japanese business contact lists and follow‑up support
Step 1 – Curated contact list creation
During and surrounding Tokyo Game Show, Bustr builds and refines a contact list of Japanese businesses relevant to the campaign: distributors, manufacturers, and other industry stakeholders.
Step 2 – Stakeholder mapping to your goals
Your objectives (e.g., distribution for a mobile game, manufacturing for merch, publishing support) are matched to segments of that contact list so you receive relevant leads rather than a generic directory.
Step 3 – Delivery of contact access
After the campaign activities, your access to these contacts is formalized—either through a shared list, controlled introductions, or both, depending on your engagement level and agreed terms.
Step 4 – Follow‑up agent support (up to 60 days)
For up to 60 days after the business venture, a follow‑up agent is available to help coordinate outreach, schedule meetings, and structure early conversations with Japanese counterparts, so leads can progress into real B2B opportunities.

4. Receive data and performance reports on products and ads
4. Receive data and performance reports on products and ads
Step 1 – Defining what to measure
Ahead of the event, you and the team agree on what success looks like: number of samples distributed, sign‑ups, scans, business meetings, or content engagement on Bustr platforms.
Step 2 – Data collection during the campaign
Throughout Tokyo Game Show and related campaign activity, these metrics are tracked across on‑site distribution, digital channels, and B2B interactions, using simple, practical methods appropriate to the booth and materials.Bustr-In-Japan-Campaign-Participant-or-Sponsor-Packages.pdf
Step 3 – Compiling product/ad performance sheets
After the event, all collected data is processed into performance sheets for each distributed product or ad—showing volumes, engagement, and notable outcomes or leads generated.
Step 4 – Practical support for exhibitors
Participants may receive up to 10 exhibitor passes for the full event under agreed terms, ensuring team members are able to access the floor, meet partners, and coordinate with the concierge to manage activity.
REGISTRATION PROCEDURE
SIGN-UP
Complete our sign-up form to apply your company details, and stakeholder role (Participant/Sponsor/both); you’ll get an immediate confirmation and a a note that a orientation call follows
ORIENTATION
Our office schedules a short meeting with you to align goals, attendance, assets, shipping and pass needs; we then send a written participation outline and only issue the invoice after you approve the outline.
VERIFICATION
Once proof of payment is verified, your participation is secured and your acceptance of Bustr’s terms, conditions, and stakeholder policies is affirmed.
PREPARATION
Our office assigns you a liaison agent who, via a checklist, manages your participation. We provide milestone updates, and a pre‑event briefing to deliver finalized details of participation..
EXECUTION & FOLLOW-UP
We execute prepared participation details, then deliver performance reports, and curated contact lists within 60 days and offer follow‑up agent support to turn leads into meetings.
SIGN UP

SYNC Now
bustr IN JAPAN
Registration for STAKEHOLDERS is now open! (DeadLINE: AUG 16)
Please use the above form under ‘Sync Now’ to begin the registration process within our campaign.
Please ensure that you’ve reviewed our Stakeholder Guide and associated managerial terms and conditions before you sign up!
Inquiries can be made at contact@bustrmedia.com or to your relevant assigned agent’s email.
Persons who wish to engage in negotiations towards a unique partnership set-up for this campaign (outside of our given ‘Sponsor’ & ‘Participant’ framework) are encouraged to express interest in such through our form: Bustr In Japan (Stakeholder EOI) – Form
FREE PARTICIPATION
CALL FOR
CARIBBEAN-BASED INDIE GAMES
We’re on the hunt for fresh gaming content at any stage of production to develop for a opportunity to attend with us at the Tokyo Game Show!
If you’re a developer/studio with a vision, we want to hear from you.
Before we offer our services to you—for free—let’s connect and bring your ideas to life!
(PS: We are limited to applicants in this regard; application does not guarantee acceptance for this opportunity)
DOCUMENTS FOR REVIEW







